Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

The HEINEKEN Company is one of the world's pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world's best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN's Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at

You can listen to Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations online on Radio and Podcast. Open the player on this page to stream the available audio.

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations is an episode from TechStuff by iHeartPodcasts.

This episode is 43:01 long.

This episode was published on Apr 21, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from TechStuff when more episodes are available from the podcast feed.