TMH #13: Take Care Of Your Expertise with Simo Ahava
It’s time for the last episode of 2021 ! I’m taking a little holiday break and will return in 2022 with new episodes. (Remember...
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Technical Marketing Handbook
Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invit...
Episodes
13 episodesTMH #12: Missing Motivation with Simo Ahava
It’s just Simo Ahava alone, again. But this time it’s somehow fitting, as the topic of this podcast is motivation . Over the las...
TMH #11: Product Analytics with Adam Greco
We’re back with a special guest! This time around, Adam Greco of Amplitude graces us as the star of this podcast episode. Adam is one...
TMH #10: Communication Struggles with Simo Ahava
No, no, look, you read the title wrong. It’s not communication struggles with Simo Ahava. Simo isn’t struggling with communicati...
TMH #9: Experimentation with Matt Gershoff
After the “drought” of the last three episodes, you can finally relax as it’s not just me doing a solo episode. And what a...
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
In this episode, Simo Ahava revisits Server-side Tagging , a topic discussed with Adam Halbardier in episode 5 of this podcast. This time, w...
TMH #7: Browser Tracking Protections with Simo Ahava
Once again flying solo, Simo Ahava discusses the phenomenon known as browser tracking protections in this short but topical episode. Trackin...
TMH #6: Web Browsers with Simo Ahava
In this episode, the podcast host Simo Ahava delivers a solo episode. Understanding how a web browser works is fundamental to all discipline...
TMH #5: Tag Management with Adam Halbardier
This is a special episode for all you Google Tag Manager geeks out there! My interview guest this time around is Adam Halbardier of Google....
TMH #4: Search Intelligence with Dawn Anderson
I was fortunate enough to sit down (virtually) with Dawn Anderson of Bertey. If you follow her on Twitter (you should!), you’ll know t...
TMH #3: Online Analytics with Paul Boocock
Paul Boocock of Snowplow Analytics joins me for this episode. Paul is a brilliant engineer, helping build Snowplow into the analytics pipeli...
TMH #2: Ad Blockers with Pete Snyder
In this episode, I got to chat with Pete Snyder (Brave) about ad and content blockers, and their impact not just on user experience on the w...
TMH #1: Core Web Vitals with Philip Walton
We are joined by Philip Walton (Google) to discuss the Web Vitals initiative . Web Vitals is a set of measurement guidelines for creating an...