Radio and PodcastRadio and PodcastLive Radio & Podcasts
Technical Marketing Handbook cover
Technology

Technical Marketing Handbook

Simo Ahava

Technical Marketing Handbook is a podcast series that seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invit...

Episodes

13 episodes

TMH #12: Missing Motivation with Simo Ahava

It’s just Simo Ahava alone, again. But this time it’s somehow fitting, as the topic of this podcast is motivation . Over the las...

27:49Nov 30, 2021

TMH #11: Product Analytics with Adam Greco

We’re back with a special guest! This time around, Adam Greco of Amplitude graces us as the star of this podcast episode. Adam is one...

48:21Nov 16, 2021

TMH #9: Experimentation with Matt Gershoff

After the “drought” of the last three episodes, you can finally relax as it’s not just me doing a solo episode. And what a...

1:05:53Oct 19, 2021

TMH #6: Web Browsers with Simo Ahava

In this episode, the podcast host Simo Ahava delivers a solo episode. Understanding how a web browser works is fundamental to all discipline...

35:00Sep 7, 2021

TMH #3: Online Analytics with Paul Boocock

Paul Boocock of Snowplow Analytics joins me for this episode. Paul is a brilliant engineer, helping build Snowplow into the analytics pipeli...

56:43Jul 27, 2021

TMH #2: Ad Blockers with Pete Snyder

In this episode, I got to chat with Pete Snyder (Brave) about ad and content blockers, and their impact not just on user experience on the w...

43:27Jul 13, 2021

TMH #1: Core Web Vitals with Philip Walton

We are joined by Philip Walton (Google) to discuss the Web Vitals initiative . Web Vitals is a set of measurement guidelines for creating an...

1:09:34Jun 27, 2021