Creating an Authentic Brand that Attracts Customers – Kate DiLeo

On this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies . Kate believes that a brand is the path of least resistance to revenue and she's passionate about helping organizations create common ground with their customers. She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers. "Your brand is the path of least resistance to revenue." – Kate DiLeo Today on the Tech Leader Talk podcast: - How Kate's Brand Strategy Process is different from other approaches - Learn a process that quickly helps companies articulate who they are, why they're different, and how to solve their customer's problems - How a brand can help technology companies (especially startups and small tech companies) - When you should start thinking about a brand strategy Connect with Kate: LinkedIn: Website: Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code , and discover his proven system for identifying and protecting your most valuable inventions. Get the book at .

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Creating an Authentic Brand that Attracts Customers – Kate DiLeo is an episode from Tech Leader Talk by Steve Sponseller.

This episode is 33:25 long.

This episode was published on Apr 16, 2026.

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