B2B Marketing - The War Between Art & Science – Camela Thompson

On this episode, I talk with Camela Thompson, who is a B2B thought leader, an entrepreneur, a podcaster, and an author. Camela and I discuss B2B marketing. In particular, Camela explains "The War Between Art & Science" – which includes issues related to digital marketing in today's world. We also talk about the ability to track and analyze results in different types of marketing. " We now have the ability to measure the impact of the creative item we're testing. " – Camela Thompson Today on the Tech Leader Talk podcast: - How to solve the conflict between art and science in marketing - A common website problem you can easily fix in a few minutes - How Camela's background in data has helped her succeed as a marketer - B2B priorities for tech companies - Modifying your website pages based on who is viewing the content Resources: The Revenue Marketing Report Podcast: Book: Non-Violent Communication by Marshall Rosenberg ( ) Connect with Camela Thompson : LinkedIn: Website: Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code , and discover his proven system for identifying and protecting your most valuable inventions. Get the book at .

You can listen to B2B Marketing - The War Between Art & Science – Camela Thompson online on Radio and Podcast. Open the player on this page to stream the available audio.

B2B Marketing - The War Between Art & Science – Camela Thompson is an episode from Tech Leader Talk by Steve Sponseller.

This episode is 31:22 long.

This episode was published on Apr 23, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Tech Leader Talk when more episodes are available from the podcast feed.