The Dark Side of Targeted Advertising

Is my phone listening to me? We’ve all been there: you have a conversation with a friend about a product or service, and within a day or two, you see an ad for that very thing on your favorite social media platform. It’s more than spooky; it feels intrusive, as if your phone has a direct connection to the thoughts in your head. No, it’s not technological espionage- it’s hyper-targeted advertising evolving to be surveillance-based advertising. Every time we go online or scroll through social media on our phones, we leave behind bits of data, like breadcrumbs, for Data Miners. Websites track our movements via cookies and tracking pixels. Companies pay big bucks for your personal profile that was structured from those breadcrumbs and then target you with specific advertising. In this episode, Manal al-Sharif and Reinhardt Sosin discuss the multi-billion dollar targeted advertising ecosystem, how it directly impacts your mental health and privacy, and how you can fight back against the digital dictatorship. Welcome to Episode One of the Tech4Evil Podcast where you find out what big tech doesn’t want you to know. Background reading . Targeted Advertising or Surveillance-Based Advertising? 25 Aug 2021 1:53 – Welcome 2:27 – What is surveillance-based advertising? 9:50 – How does surveillance-based advertising work? 20:57 – The Norwegian Consumer Council Report 30:13 – How big is the digital advertising industry? 33:21 – The history of digital advertising 36:12 – What are the impacts of the surveillance-based advertising model? 52:30 – What are the alternatives? 54:47 – How can we fight back? 55:57 – A call to action 57:57 – Your Crash Course in Digital Self Defence 01:02:19 – Spot the Evil (#evilspotter) We want to hear from you. Tune in, and tell us what you think. Email us at contact@tech4evil.com .

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The Dark Side of Targeted Advertising is an episode from Tech for Evil by Manal al-Sharif and Reinhardt Sosin.

This episode is 01:05:02 long.

This episode was published on Aug 30, 2021.

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