Captology or Computers as Persuasive Technology – Part 1

There is a battle raging, fought without guns or bombs and not for land or resources… This is a battle for our attention. Big Tech companies are competing for our attention in clever ways and desperately want more and more. If you’re wondering why your children throw tantrums if you ask them to get off their phones, or why you find yourself doom scrolling and obsessively posting and checking for likes, then this podcast is for you. These phenomena did not come about by accident – this was designed. A few decades ago, a new field of behavioral science emerged from the depths of our advanced computer age. It is called Captology. This is the science of how to grab as much of our time and attention as possible with technology. Nobody is safe from being a lab rat in this giant, unspoken experiment. Whether you’re elderly, a working adult or a child, Big Tech wants to use the principles of Captology on all of us! And guess what, Big Tech is winning the battle by captivating our time, mesmerizing our minds, and taking hold of our deepest emotions for their profit. Are you scared yet? You probably should be… This topic is so broad and complex that we decided to dedicate three episodes to the people, concepts and impacts involved. We will take you back to the birthplace of Captology looking at people like BJ Fogg and Nir Eyal, exploring the Hooked Model and explaining what Pavlov’s Dog and the principles of Classical Conditioning have to do with our relationships with technology today. Join Manal and Reinhardt for our first episode of Season 2 and a new year at Tech4Evil.com and join the resistance against the excesses of Big Tech. Tune in to our podcast for Crash Courses in Digital Self Defense and spread the word. We are taking back our digital agency and fighting to keep tech good! For young and old and for our collective future. 00:00 – Season two topics 07:29 – The Facebook whistleblower Francis Haughen 12:27- Captology or Computers as Persuasive Technology 15:54 – The Hooked Model 22:25 – BJ Fogg Behavior Model 25:02 – Pavlov’s Dog We want to hear from you. Tune in, and tell us what you think. Email us at contact@tech4evil.com .

You can listen to Captology or Computers as Persuasive Technology – Part 1 online on Radio and Podcast. Open the player on this page to stream the available audio.

Captology or Computers as Persuasive Technology – Part 1 is an episode from Tech for Evil by Manal al-Sharif and Reinhardt Sosin.

This episode is 00:27:51 long.

This episode was published on Mar 16, 2022.

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