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Why Más+ Failed — And Why Patrón Continues To Win
Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning h...
About This Episode
Why Más+ Failed — And Why Patrón Continues To Win is an episode from Taste Radio by Taste Radio. Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The ho...
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Published May 29, 2026, 46:58 long, audio available.
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