Khloud Has Khloé, But Community Builds The Brand

Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. Co-founded by Khloé Kardashian, the fast-growing functional snack brand has raced from launch to 29,000 doors in just months, secured nationwide placement in Starbucks, and expanded beyond its flagship protein popcorn with a new line of protein chips. But Khloud's momentum isn't just about star power. In this episode, co-founder and CEO Jeff Rubenstein – a seasoned CPG operator with leadership experience at Vita Coco and Poppi – shares candid lessons on execution, early pricing missteps, and why celebrity alone doesn't build a lasting brand. He also breaks down how balancing mass visibility with grassroots community-building is key to long-term success.Show notes: 0:20: Jeff Rubenstein, Co-Founder & CEO, Khloud – Jeff discusses his entrepreneurial journey from Coca-Cola to building multiple successful brands and now leading Khloud. He explains Khloud's focus on "female, fun, functionality, and flavor," positioning its products as stylish, better-for-you snacks that stand apart from traditionally male-oriented functional products. Jeff emphasizes that Khloud's success goes beyond celebrity backing and shares key lessons from scaling quickly, including operational challenges like supply shortages, the importance of investing early in the right manufacturing and operations partners, over-promoting and underestimating demand. He expects Khloud to evolve from a product-driven company into a brand-driven one, aiming to create emotional connections with consumers. Brands in this episode: Khloud, Vita Coco, Coca-Cola, Poppi, Doritos, Alani Nu, Quest, Pringles, Lays, Fritos

You can listen to Khloud Has Khloé, But Community Builds The Brand online on Radio and Podcast. Open the player on this page to stream the available audio.

Khloud Has Khloé, But Community Builds The Brand is an episode from Taste Radio by Taste Radio.

This episode is 36:17 long.

This episode was published on Apr 7, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Taste Radio when more episodes are available from the podcast feed.