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How Ripi Landed Whole Foods & Target In Its First 15 Months
Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can't ignore. In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he...
About This Episode
How Ripi Landed Whole Foods & Target In Its First 15 Months is an episode from Taste Radio by Taste Radio. Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can't ignore. In this episode, I...
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Published May 19, 2026, 40:29 long, audio available.
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