Podcasting as a Digital Marketing Tool

At the core of what podcasting is (or was) supposed to be for many podcasters is using it as a digital marketing tool. On this episode the host admits to first-hand straying and how podcasters can easily get sidetracked into chasing monetization channels that aren't that first one -- using your podcast to promote your business. Joining him on this episode is Mike Stewart, who has been on the leading edge of digital marketing for years and who talks about how he successfully used one of the podcasts he's involved with to establish an individual as a leader in the industry that his business serves. Stay tuned at the end for the host pulling out a key takeaway and then bringing it full circle.

You can listen to Podcasting as a Digital Marketing Tool online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcasting as a Digital Marketing Tool is an episode from TASCAM Talkback by TEAC Corporation.

This episode is 33:02 long.

This episode was published on Aug 14, 2018.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from TASCAM Talkback when more episodes are available from the podcast feed.