How to Launch Products in Under Two Weeks

Mubashar Iqbal, the product maker on ProductHunt, tells us about how he launches products that people use in weeks, not months. Here's what to listen for: 00:57 - What is Mubashar’s Background? 02:11 - What does being the most featured maker on Product Hunt mean? 03:25 - What helped you to become and have so many products features on Product Hunt? 05:22 - What does the “featured” product distinction mean? 06:27 - What was important in different products that ended up making them get featured? 07:40 - What is it that you do to ensure not overbuilding? 12:13 - What is your feature-building process? 14:13 - Where do you draw the line between building a feature now vs later? 17:38 - How do you make yourself comfortable with pushing products out when they’re ready to be pushed out? 19:43 - How do you handle requests for features? 26:01 - How has the adding features metric changed since you originally launched the project? 27:00 - Do you use quantitative data in addition to doing qualitative customer development? 28:06 - What kind of long-term success have you seen with your products and what has made a difference between the ones that are ones that are successful over time and the ones that go wayside? 31:50 - Is there an example of an app that you built in the past where you built way too much?

You can listen to How to Launch Products in Under Two Weeks online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Launch Products in Under Two Weeks is an episode from Talking Code by Coderly.

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This episode was published on Sep 15, 2015.

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