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The Five-Legged Stool with Ethan Giffin of The B2B eCommerce Agency artwork
Technology

The Five-Legged Stool with Ethan Giffin of The B2B eCommerce Agency

Talk Commerce by Brent W. Peterson

Oct 2, 202622:58Technology

Ethan Giffin of The B2B eCommerce Agency, formerly Groove Commerce, on why manufacturers and distributors ask for a website and need alignment between sales, marketing, IT, operations and finance, and why he calls it the...

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