S2E3 - New Masculinities and the Old Marketplace

In this episode, we are joined in the studio by our students Anne-Mette Buch Hansen (master’s in international business and marketing) and Mike Gotfredsen (bachelor’s in market and management anthropology). Anne-Mette talks about her thesis research into mens’ clothing and make-up consumption that are deemed “gender-transgressive”. Mike, who was an interlocutor in Anne-Mette's study, shares his own experiences and keen observations . Together we discuss the changing and ever-diversifying understandings and practices of masculinity in a world where especially young people are challenging gender norms and categories, even while the marketplace and the “mainstream” are quite often lagging behind.

You can listen to S2E3 - New Masculinities and the Old Marketplace online on Radio and Podcast. Open the player on this page to stream the available audio.

S2E3 - New Masculinities and the Old Marketplace is an episode from Tales of Consumption by University of Southern Denmark.

This episode is 29:16 long.

This episode was published on Dec 10, 2021.

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