Understanding Conversions

Take control of your success by getting your website visitors to take action. Join 1SEO’s Director of SEO, BJ Bergey, for a crash course in conversions and get started today. All About Conversions (00:20 – 01:50) BJ breaks down the most common kinds of conversions, giving you a bird’s-eye view of what they look like and what they offer your business. 00:22 – Conversions: What they are, how to measure them, and why they matter 00:38 – Contact forms: How to use them 00:50 – Phone calls: Measuring your success 01:01 – UTM codes: Verifying results 01:08 – Emails: Make it easy with a unique “@yourcompany.com” email address 01:18 – Live chat: Why you need it 01:32 – Request a quote: Collect information and eliminate the middle man, not the human element Conversions are NOT the Same for Everyone (01:51 – 03:04) A conversion for you is not the same as a conversion for the business across the street. It all depends on what you need to move your business forward. 01:51 – Conversions are different for everyone 02:04 – What is a conversion for YOU? 02:25 – It’s about relevance, not rankings 02:57 – Buckle down and move forward Check out the rest of our episodes for some more quick, hard-hitting, meaningful information about your business and the digital space.

You can listen to Understanding Conversions online on Radio and Podcast. Open the player on this page to stream the available audio.

Understanding Conversions is an episode from Taking CTRL! The IT & Digital Marketing Podcast by Taking CTRL! The IT & Digital Marketing Podcast.

This episode is 00:03:15 long.

This episode was published on Mar 27, 2018.

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