Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO

Sweathead, A Strategy Podcast by Mark Pollard

Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "...View more