All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish

Sweathead, A Strategy Podcast by Mark Pollard

Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journ...View more