The Rule of Three

This audio clip from Erik Qualman's bestselling book The Focus Project explores the "Rule of Three," the idea that information grouped in threes is more memorable for audiences. 5x Bestselling Author and Motivational Speaker Erik Qualman has performed in over 55 countries and reached over 50 million people this past decade. He was voted the 2nd Most Likable Author in the World behind Harry Potter's J.K. Rowling. Have Erik speak at your conference: eq@equalman.com Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership. Learn more at

You can listen to The Rule of Three online on Radio and Podcast. Open the player on this page to stream the available audio.

The Rule of Three is an episode from Super U Podcast by Erik Qualman.

This episode is 16:30 long.

This episode was published on Jan 23, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Super U Podcast when more episodes are available from the podcast feed.