Hannah Souter Returns (100 Series)

Today on the podcast I speak with Hannah Souter – founder and creative director of Hannah Design Studio , a boutique design studio creating considered branding, packaging and design solutions for forward-thinking brands. Based in Mount Maunganui, with clients in both New Zealand and around the world, Hannah works with brands and business across fashion, hospitality, interiors, architecture, design and more. Hannah first joined me on the podcast in Episode 5, back in November 2020, almost five years ago to the day we recorded this conversation. In this episode, we talk about what’s changed in that time: relocating from Auckland to the Mount, rebuilding community, and discovering that career momentum doesn’t depend on a big city, it depends on relationships, reputation, and doing consistently great work. We talk about the value of creative relationships, and the idea that great work is defined by process and craft, and how five years on her original ethos – “Work Hard and Be Nice to People” – still stands. Not only is this an insightful and honest conversation, as you will hear it is very much a conversation between friends with a few lols thrown in! I know you’ll love this kōrero with Hannah as much as I did. To see all of Hannah’s beautiful work make sure you follow @hannah_design_studio on Instagram and visit her website hannahdesign.co.nz (The 100 series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes). Hosted on Acast. See acast.com/privacy for more information.

You can listen to Hannah Souter Returns (100 Series) online on Radio and Podcast. Open the player on this page to stream the available audio.

Hannah Souter Returns (100 Series) is an episode from Super Creative by Catie Dawson | Super Creative.

This episode is 56:04 long.

This episode was published on Nov 20, 2025.

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