223: Optometrist to Tech Maven, Journey in Revolutionizing Eye Care with Dr. Brianna Rhue

In this episode, Laurie Barkman is joined by Dr. Brianna Rhue, optometrist, entrepreneur, and co-founder of Dr Contact Lens. Brianna shares her journey from a private practice owner to a tech maven, driven by the need to solve a critical "leaky bucket" problem: doctors losing contact lens sales to online retailers. She discusses the "entrepreneurial gene", the power of a "chip on your shoulder", and the lessons learned in building a full-blown tech platform from scratch. 💬 Quote from Brianna: "You have to get a really thick skin... as an entrepreneur, you are going to pave roads and you're gonna get arrows shot at your back. You're gonna get knocked off, you're gonna get made fun of... And if you don't have that core belief in yourself of your why, it makes those days really, really hard." Key Takeaways: 💡 How the "entrepreneurial gene" is planted by early exposure to risk and observing the "ups and downs". 👥 Why a "chip on your shoulder," often formed from childhood experiences, can be essential energy for an entrepreneur. 💰 The steep transition from medicine to tech, and learning a new language of SaaS, CAC (Customer Acquisition Cost), and LTV (Lifetime Value). 🏦 How Doctor Contact Lens solves the "leaky bucket" problem of doctors losing recurring revenue to online retailers. 🤝 Brianna's "Three Frogs" method for daily productivity: one joy, one easy, and one hard task to move the business forward. 🎧 Tune in to Succession Stories to learn how to identify a major pain point in your industry and build a tech solution to solve it. This Show Is Sponsored by The Business Transition Sherpa® Learn what every entrepreneur needs to know about building value and avoiding pitfalls! 📖 Get your FREE digital copy of The Business Transition Handbook: btsherpa.com/book 📣 Write a Podcast Review: ratethispodcast.com/successionstories Connect with Laurie Barkman: Website: LinkedIn: in/lauriebarkman YouTube: @LaurieBarkman_BTSherpa Connect with Dr. Brianna Rhue: LinkedIn:

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223: Optometrist to Tech Maven, Journey in Revolutionizing Eye Care with Dr. Brianna Rhue is an episode from Succession Stories by Laurie Barkman.

This episode is 38:31 long.

This episode was published on Dec 14, 2025.

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