SWE #19 Unknown 9 with Chris Masson

Send us Fan Mail Embark with us and transmedia producer Chris Masson as we explore transmedia lessons learned from the rise and fall of the Unknown 9 story world! Chris was the Transmedia Architect of Reflector Entertainment’s Unknown 9 story world up until the world’s cancelation with less-then-ideal reception of the video game, Unknown 9: Awakening. Unknown 9 was a pure transmedia franchise, with stories expanding from novels to podcasts. Chris’s responsibilities where that of a lore master, owning the transmedia bible and ensuring world continuity throughout the Unknown 9 story world. Chris experienced the dizzying highs and devastating lows of the Unknown 9 story world. He knows what works and certainly what does not when it comes to transmedia in a large studio setting. After reflection, Chris has compiled his thoughts and developed a studio focuses transmedia model to correct the mistakes and pitfalls that befell Unknown 9. We spoke about what happened with Unknown 9 and the lessons that can be derived from it. Chris shared pieces of his transmedia model for large studios looking to expand into transmedia storytelling. Pulling it all together, we then discussed how independent artists can utilize these lessons learned as well with their own story world creations. Introduction: (0:00) Unknown 9 Transmedia Lessons: (4:24) Studio Transmedia Model: (20:20) How YOU can use this: (37:10) Transmedia Timeline: (52:10) Support the show Are you an intrepid explorer with your own story world? You should be a guest on Story World Explorers! Connect with us here:

You can listen to SWE #19 Unknown 9 with Chris Masson online on Radio and Podcast. Open the player on this page to stream the available audio.

SWE #19 Unknown 9 with Chris Masson is an episode from Story World Explorers by Frank & Jack Konrath.

This episode is 72:56 long.

This episode was published on Jul 29, 2025.

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