Purpose-Led Growth: How this Startup Built Revenue & Social Impact

Where innovation meets purpose—HOPE Hydration is proving that sustainability can be both smart and scalable. In this episode of Startup Success, host Kate sits down with HOPE Hydration co-founders Jorge Richardson and Cristina Gnecco, the visionary team behind smart water refill stations designed to make clean drinking water universally accessible—and free. HOPE Hydration is pioneering a model where advertising funds sustainability, turning water stations into connected platforms that benefit both cities and brands. The company recently raised a $20M Series A, marking a major step in their mission to bring smart hydration to urban centers worldwide. We discuss: How AI has helped to fuel HOPE Hydration’s success Their creative strategies for driving consumer adoption What it means to operate as a certified B Corp How they stay true to their mission while delivering value to investors Tune in to hear how Jorge and Cristina are blending technology, trust, and purpose to make every refill count—and build a movement toward a more sustainable, hydrated future. And if you’d like a HydroStation in your area, they’d love to hear from you! ---- Stay connected with our host, Kate Adams, here on LinkedIn ! 🔗 Learn more about HOPE Hydration at

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Purpose-Led Growth: How this Startup Built Revenue & Social Impact is an episode from Startup Success: A Podcast for Founders & Investors by Burkland.

This episode is 31:37 long.

This episode was published on Dec 16, 2025.

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