A Case Study on How to Build a Mission-Driven Startup

In this episode of Startup Success, Kate talks with Tanya Van Court , Founder and CEO of Goalsetter, an award-winning financial education platform transforming how people learn about money. Inspired by a personal financial setback and her leadership experience at Nickelodeon, Discovery, and ESPN, Tanya built a mission-driven startup that closes a critical knowledge gap by making financial education engaging, accessible, and relevant. We discuss: Unlocking product-market fit by building products with customers at the center Staying grounded through the highs and lows of startup life Why healthy dissent makes teams stronger Don’t miss this conversation on entrepreneurship, building products that truly engage customers, and growing companies that do well by doing good. ----Stay connected with our host, Kate Adams, here on LinkedIn ! 🔗 Learn more about Goalsetter at

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A Case Study on How to Build a Mission-Driven Startup is an episode from Startup Success: A Podcast for Founders & Investors by Burkland.

This episode is 28:38 long.

This episode was published on Feb 10, 2026.

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