Prompt Prototyping, AI Vibes, and the New Rules of Product Management

Product management is being rewritten in real time, and AI is doing the editing. Matt sits down with Jerel Velarde , product manager at Full Scale Ventures, to discuss how AI is reshaping the relationship between PMs and engineering. We dive into what Jerel calls prompt prototyping, how expectations for product velocity have changed, and why the best PMs today are blending design, strategy, and code—all while staying laser-focused on validation over output. If you're a founder, CTO, or product leader trying to navigate the new frontier of product development, this one's for you. Key Discussion Points Is “Product Manager” even the right title anymore? The new definition of PM: focused on outcomes, not artifacts How PMs are using AI to validate faster How to lead product in a startup vs. a scale-up How to think about MVPs when AI can build anything Resources & Links Connect with Jerel on LinkedIn Product Driven - Get the Book

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Prompt Prototyping, AI Vibes, and the New Rules of Product Management is an episode from Startup Hustle by Startup Hustle.

This episode is 29:25 long.

This episode was published on Jan 15, 2026.

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