In conversation with Amanda, co-founder Eva

On today's episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva's customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks. The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback. Building trust with customers is crucial, especially for high-value online purchases. amandaniu/ Get in touch for 1:1 Business Coaching Follow StartUp Creative and Kaylene Langford on Instagram

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In conversation with Amanda, co-founder Eva is an episode from StartUp Creative | your go-to source for straight-up business advice by Kaylene Langford.

This episode is 31:07 long.

This episode was published on Apr 26, 2026.

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