#046 Tap Into Exactly What your Customers Want + Craft Killer Copy (a how-to guide)

Show notes found at Years ago, our guest, Shenee Howard felt frustrated on where her business was and lost about what direction she should take her business. Today, Shenee is sharing with us the one thing she did to turn the ship around to create killer copy + Hell Yes! offers. In this episode, Shenee will tell us about the 100 people project, why she did it and how you can do it too. Let’s start here: There’s no substitute for talking to real people. What does that mean? With all of the Ideal Client Avatar hype, you run into a little problem… they’re not real + its all about the subtleties that you can only pick up on when your actually talking to a potential client. So, Shenee challenged herself to talk to 100 people to turn her frustrating business around and get back on track she appropriately called it the: 100 People Project. What’s the point of spending all that time talking to people… for free? It gives you a chance to stop and get clarity on what you want to do, what you like to do and figure out how that matches up with your customers wants + needs. Based off those conversations she created her first sold out class. BAM! That sounds like a turning point if you ask me... Interested in starting your own 100 People Project? Here are a few tips: How to find the people for the project: Make sure you are in Facebook Groups with your clients (not only people in your industry). Find other people based off of momentum. When you start talking to one person in a mastermind group, offer a freebie call to speak to each one. Ask for referrals. When you reach out (post on social media or email directly) make them feel like they its so good they should have been charged. In other words – give value. Don’t make your offer too general, otherwise people won’t ‘get it’ and see the value. The intention is literally to talk to you for research, so be clear that this isn’t a sales pitch. Create regular content so that people want to talk to you and know what to talk to you about. Be sure to ask these two questions: 1. What do you need? 2. What are you looking for? Free consults to pick your potential customer’s brain is technically like working for free, but so is not having any clients for your latest program…Which do you prefer? All show notes can be found at

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#046 Tap Into Exactly What your Customers Want + Craft Killer Copy (a how-to guide) is an episode from Start-Up Speakeasy by Kristy Oustalet.

This episode is 29:19 long.

This episode was published on Sep 4, 2014.

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