#045 Breaking Business Rules

Show notes can be found at Kimra Luna is a Business Coach who practices what she preaches especially when it comes to Social Media Branding. In this episode, we’re talking about breaking traditional business rules, being yourself and being your own brand. In today’s boom of solopreneurship and online micro-businesses, our mindset around business has shifted quite a bit. The focus now revolves around defining who you want to work with and why, but don’t forget it’s necessary to create a business model and solve a problem. Every business, no matter what business model you choose, is designed to help other people. When you think of it that way, it’s always good to resort to the answers to these 3 questions: 1. Who we want to help… who do you genuinely care about and want to work with? 2. Why we want to help them? 3. Why we want to build a business in the first place? With all of the focus on lifestyle design, its uber necessary to keep these tried and true business points in-check (Tweet this!) : * You need to understand and clearly communicate what you’re providing customers (think: results and/or solutions). Your business can/should be fulfilling to you, it must intersect with a need and provide value to others. (Tweet that!) * Make sure that customers not only want what you’re offering, but are willing to pay for your solution. Kimra’s Tips to tweak your idea to fit current market and trends: (*ahem* make sure potential clients are willing to buy what you offer) Survey groups and audiences (facebook groups of ideal clients can be a goldmine) Ask questions and test out ideas on social media. Even if you have a small list, ask them for insight. One or two responses can provide you with a new perspective. Feedback works well for not only defining products and services but also for creating content and ideas. In short… ask them before you spend time and resources on assumptions. All show notes can be found at

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#045 Breaking Business Rules is an episode from Start-Up Speakeasy by Kristy Oustalet.

This episode is 26:28 long.

This episode was published on Aug 28, 2014.

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