#044 Branding in the Beginning (what to worry about now + what to save for later)

Links found at Suzi Istvan (aka: Social Suzi) works new and small business owners craft their brand identity and get their website up and going. In this episode, we talk about what you should spend time on in the beginning and what to wait on until you gain a little traction in your business. As soon as you can, ask for help. When you start investing in your biz and stop DIYing things It helps you to feel more pro, act more pro, and expect more professionalism from your clients. Suzi’s Start-Up Website Suggestions: 1. What exactly are you selling and who are you selling it to? Make this the focus of your website. If you’re just starting out, don’t feel like it needs to be perfect. Think: What causes results for your clients? 2. Include clear calls to action (CTA) A rookie mistake is to worry about design and clever wording over clear CTA’s and instructions about where you want them to go and where you want them to click. The key here is to give people really obvious places to identify that you’re talking to them and entice them to click + move deeper into your site. Quickie CTA Checklist: Who you’re working with? How you help them? Do they have a clear call to action? Is it really simple and really clear? 3. Drumroll please... Your Opt-in area! People don’t just land on a website and ready to buy, you need to build a relationship and let them learn about you and how it would be to work with you before they become a client. So what does that mean? Capturing their email allows for you to follow up, build a relationship + keep in touch. A great opt-in offer/freebie can make a world of difference to building your list. No one is craving more emails these days, so you need to give them a reason to

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#044 Branding in the Beginning (what to worry about now + what to save for later) is an episode from Start-Up Speakeasy by Kristy Oustalet.

This episode is 31:25 long.

This episode was published on Aug 21, 2014.

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