Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues

Matt Gardner is Vice President, Innovation & Digital Strategy for the NHL’s St. Louis Blues, Enterprise Center, and Stifel Theatre in St. Louis, Missouri. In addition to being 2019 Stanley Cup Champions, the St. Louis Blues were named the Sports Business Journal 2020 Team of the Year, and were also recognized by Fast Company as one of the 2020 Top 10 Most Innovation Companies in Sports. Matt has spent 20 years working in professional sports, providing leadership in innovation, technology, strategy, marketing, content creation and revenue generation. Prior to arriving in St. Louis in 2012, Matt was part of the marketing and digital teams at the NBA’s Orlando Magic and the ATP World Tour. Matt serves as an advisor and mentor for Stadia Ventures, and is a founding member of Xvisory. He is a proud journalism graduate from the University of Kansas. Matt's LinkedIn: Bluenatics blockchain-based fan engagement platform: ----

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Incentivizing fans based on behaviors and habits with Matt Gardner, St. Louis Blues is an episode from Sports Tech Feed by STWS.

This episode is 00:29:10 long.

This episode was published on Jul 13, 2023.

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