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The ad that makes you drink more

Spectrum | Deutsche Welle by DW

Apr 30, 202630:00Technology

We know advertising works. (It's why the industry exists.) But a new study on beer ads in Germany shows how. Causally.

About This Episode

The ad that makes you drink more is an episode from Spectrum | Deutsche Welle by DW. We know advertising works. (It's why the industry exists.) But a new study on beer ads in Germany shows how. Causally. The episode was published on Apr 30,...

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This episode belongs to Spectrum | Deutsche Welle.

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Episode Details

Published Apr 30, 2026, 30:00 long, audio available.