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Catching fire: What goes viral and why? With Jonah Berger, PhD artwork
Religion & Spirituality

Catching fire: What goes viral and why? With Jonah Berger, PhD

Speaking of Psychology by Kim Mills

Feb 25, 202641:33Religion & Spirituality

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including...

About This Episode

Catching fire: What goes viral and why? With Jonah Berger, PhD is an episode from Speaking of Psychology by Kim Mills. Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, dis...

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Published Feb 25, 2026, 41:33 long, audio available.

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