Lessons on the Birth of a Brand with UGG Founder Brian Smith

In this fascinating interview, you'll learn lessons on the birth of a brand from UGG founder Brian Smith. Brian was born in Australia, where he developed his love of surfing. A charterered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching breakthrough business strategies to entrepreneurs and translating personal visional and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet everyday. You'll love this insightful interview about the ups and downs of entrepreneurship and learn valuable lessons from a leader who has been in the trenches and built a valuable brand from scratch.

You can listen to Lessons on the Birth of a Brand with UGG Founder Brian Smith online on Radio and Podcast. Open the player on this page to stream the available audio.

Lessons on the Birth of a Brand with UGG Founder Brian Smith is an episode from Sound Laws of Success Podcast by James Karl Butler.

This episode is 53:15 long.

This episode was published on Jun 5, 2025.

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