Phil Pinder: I turned down £200k and built a spellbinding brand

In a world where magic and adventure come to life, Harry Potter fans have cast a spell of their own, creating a wave of business opportunities and immense growth. Phil Pinder and Ben Fry found a way to capture this enthusiasm for all things wizardry and created their first business, The Potions Cauldron—a place where fans can immerse themselves in the universe and enjoy an enchanting brew or 2! In June 2023, with a vision to scale, they took their business to Dragon’s Den and after being offered quite possibly the largest sum to date of £200,000, they simply refused to part with a third of their company and had no choice but to turn down Peter Jones himself. But since then, they’ve been busier than ever, opening wizarding golf franchises and shops across the UK. Their mystical drinks are now stocked in Hamleys, HMV, and Center Parcs, and they've landed a deal that will help them to produce a million bottles per year. So, the real question is, how did they do it? And how did they fund their expansion and confidently find their footing without the backing and mentorship of a Dragon? In this episode of Sound Advice, Phil tells us how they took this idea and turned it into a magical destination business.

You can listen to Phil Pinder: I turned down £200k and built a spellbinding brand online on Radio and Podcast. Open the player on this page to stream the available audio.

Phil Pinder: I turned down £200k and built a spellbinding brand is an episode from Sound Advice: Get year one in business right by Sage.

This episode is 44:06 long.

This episode was published on May 27, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Sound Advice: Get year one in business right when more episodes are available from the podcast feed.