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Viral marketing secrets revealed by Ivy League professor Jonah Berger

Social Triggers Insider with Derek Halpern by Derek Halpern

Mar 7, 2013Business

What&#8217;s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On< And in this book, he reveals a simple framework that you...