Social Pros Break
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insight...
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Social Pros Podcast
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus curr...
Episodes
20 of 615 episodes
Tech Trends, Toddlers, & Tribalism with Chris Hackney
What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater,...
Challenging the Status Quo in Social Strategy with Jermaine Peguese
How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead St...
Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia...
Your AI Maturity Check with Andy Crestodina of Orbit Media Studios
How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit...
From Bland to Bold B2B Content with Joel Harrison
How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are...
The ROl of Authenticity with Joseph Perello, CEO of Props
How do you combine the power of creator marketing with performance-driven results? Joseph Perello, CEO of Props, shares how his platform hel...
Intellectual Property, AI, and Influencers: Decoding the Legal Implications of Marketing in 2025 with Ruth Carter from Geek Law Firm
Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and...
Does Email Marketing Still Matter? Lessons in Humanizing Data and Building Trust with Robbie Fitzwater
Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's ne...
TikTok Tips and Creator Partnership Lessons with Geisha Garcia from U. of Miami
How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and o...
The Top 5 Marketing Trends for 2025 Based on Research with Todd Lebo
How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializ...
How Consumer Insights Lead to Trust at the Weather Channel with Randi Stipes
How does the weather influence your daily decisions, from your morning routine to your mood? Randi Stipes, CMO of The Weather Company, under...
Digging for Gold(en) Social Comments with Matthew McGrory from Arwen
How can brands create safer, more engaging digital spaces while maximizing the impact of their social media efforts? Matthew McGrory, CEO of...
The Evolution of the Creator Economy from Attention to Insights with Jamie Ray
How do you turn brand interactions on social platforms into moments that feel personal, meaningful, and community-driven? Jamie Ray, founder...
Leveraging #FOMO to Inspire Action with Tristan Diehl
What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Di...
Creating Magical Moments Through Social at Hilton
How do you take a global hospitality brand and make it feel personal, heartfelt, and human? Dannii Ceniceros, Senior Analyst, Global Social...
Social Pros Winter Break
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insight...
An Honest Conversation About Authenticity with Ravi Hampole
What does it take to refresh a global brand like Lululemon? Ravi Hampole, SVP of Global Brand Creative, returns to Social Pros to reveal how...
How Southwest Airlines Navigate the World of Influencer Relationships
Building a successful influencer program isn't just about campaigns. It's about connections. On this episode of Social Pros, Kara Salazar, S...
Greatest Hits: How Bennie Johnson Amplifies Magic at the American Marketing Association
As it's Thanksgiving week, we're taking a moment to look back at one of our favorite episodes with Bennie F. Johnson, CEO of the American Ma...