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Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matson of catmatson.com.
Chantelle Bell has been a naturopath for 9 years, has been running her own clinic for 7, and has recently launched a new business for her li...
In this week's year-end episode of the Social Media for Small Business podcast, Suzi Dafnis and Cat Matson interview Mireille Ryan, the CEO...
Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matso...
Content is more powerful than advertising, and having a solid, cohesive brand story across all your content can mean the difference between...
Jeff Walker is author of "Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Li...
Digital is more than just a marketing channel. In this week's episode of the Social Media for Small Business podcast, Suzi Dafnis and Car Ma...
Tim Reid is the host of Australia and New Zealand's #1 business and marketing podcast, the Small Business Big Marketing show. In this episod...
Social media tips, news, interviews and how-tos for small business. Your hosts are HerBusiness Community Director, Suzi Dafnis and Cat Matso...
Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you...
Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and...
Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses...
Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why...
You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat,...
Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Ket...
Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his...
Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world's food is pollenated by bees), a Brisbane-base...
We speak with Jaclyn Carlson of Blog Society about how to use your blog to connect with your community. How long does it take to build suffi...
The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Arm...
Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in...
Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some gre...
Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank...
Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and...
Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instr...
What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer b...
We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video strea...
Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interup...
Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why...
Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this...
Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when...
Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne. We are talking...
We talk with Suzy Yates of The Podcast Agency about the the value of powerful podcasts produced in a professional studio using the skills of...
David Parncutt of Engage Education Foundation speaks with us about how social media is at the heart of the marketing efforts for a non-profi...
David Earley is a 'traditional news' veteran and currently audience editor at The Guardian Australia. In this episode we talk about how jour...
Daniel Clark is a master of business-to-business marketing and community building via social media. His expertise comes from years of IT and...
Nick Bowditch is the only person in Asia Pacific to have worked at both Facebook and Twitter and the only person in the world to do marketin...
Rachel McLean, Director of McLean Social Media is our guest. We talk about the importance of quality content creation in your social media a...
When Google recently updated its algorithm it decided it will favour mobile-friendly sites in search results. What does this mean for your w...
If you feel like LinkedIn is the 'sleeping dog' in the social media landscape, then think again. Sue Ellson is out guest and she explains th...
Facebook was a fantastic tool for small business marketing. Now, it feels really tough. What is the 'real' state of play for using Facebook...
Attended by thousands of tech enthusiasts and early adopters, South by Southwest Interactive is a hothouse of big thinking and practical bus...
Meerkat allows you to stream live video from your phone to all of your Twitter followers. Streams have grown between 20% to 30% each day. An...
Andrew Kolb of Kinfolk Communications is our guest as we talk about organic reach on Facebook plummeting and what to do about it to ensure y...
Today you’re listening to this podcast, but should you be starting your very own? Trevor Young of the Reputation Revolution podcast is our g...
Emma Lo Russo is the CEO of Digivizer, Australia’s leading people-centric social technology company . We speak to her about connecting conve...
Andrew Ford of Social Star joins us to speak about how to be a star on LinkedIn. He explains the key success factors of a winning profile an...
If everyone can tweet and communicate directly to their market, what is the role of PR in the small business marketing mix? And more specifi...
Should you jump into social media as a new business and use it to help market and grow your business? Adam Franklin, coauthor of Web Marketi...
Shannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way consumers make purchasing decisions. T...
Janine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a professional, effective, and cohesive d...
Mark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social media is like an asteroid that has sla...