Social marketing
A short introduction to the album.
Radio and PodcastLive Radio & PodcastsEducation
Social marketing - Audio
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marke...
Episodes
14 episodesTranscript -- Social marketing
Transcript -- A short introduction to the album.
What is social marketing?
Michaela Firth in conversation with Gerard Hastings.
Transcript -- What is social marketing?
Transcript -- Michaela Firth in conversation with Gerard Hastings.
Critical marketing
Terry O'Sullivan in conversation with Gerard Hastings.
Transcript -- Critical marketing
Transcript -- Terry O'Sullivan in conversation with Gerard Hastings.
Ethics and advertising
Tom Farrell in conversation with Gerard Hastings.
Transcript -- Ethics and advertising
Transcript -- Tom Farrell in conversation with Gerard Hastings.
Evaluating social marketing programmes
Michaela Firth in conversation with Gerard Hastings.
Transcript -- Evaluating social marketing programmes
Transcript -- Michaela Firth in conversation with Gerard Hastings.
Ethical brands
Presented by Marylyn Carrigan.
Transcript -- Ethical brands
Transcript -- Presented by Marylyn Carrigan.
Ethics and social marketing
Fiona Harris in conversation with Gerard Hastings.
Transcript -- Ethics and social marketing
Transcript -- Fiona Harris in conversation with Gerard Hastings.