The Indispensable Community - Episode 61

In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Paul Bradley, who is head of global community at Agorapulse. About Paul Paul started his journey in blogging and growing social media accounts as a social media expert. He eventually started his career as a community manager at Intel and has continued to be a part of the community manager profession. BIG IDEA 1 “We want to create a hub for people who are interested in this industry to better themselves.” (19:52) Paul shared his take on community going beyond the basics. He talked about launching a community and doing enough discovery to get to know what actually motivates people. He added that it goes beyond the product or platform that you are selling because you have brought in this other element which is around education. BIG IDEA 2 “People need to use you to get through their day” (31:06) Paul described what community management is all about. He says that you can do all kinds of fun things within your community but ultimately, your goal is to solve people’s problems from day to day. He added that everybody's point of view is valuable. BIG IDEA 3 “You need to know what your goal is” (35:14) Paul advised that the first thing you need to know when starting a community, is knowing what your goal is for the community. Is your community trying to create a revenue stream or is it going to provide support to your customers? He said that when starting their new learning community he started conducting interviews and the consistent answer they heard was that a lot of people want help. They want help learning how to get better, they want help learning how to up-skill providing social media services and they want help with their career. Paul’s boss told him; just keep doing them until you start hearing all the same stuff over and over again. This is a great strategy for all businesses who want to start a community! Social Media Links: You can find Paul Bradley at: Agorapulse: LinkedIn: Twitter: We’d love you to join us for future episodes of the Social Lights podcast, produced by Social Mediology. You can connect with us on Facebook at @SocialLightsPodcast and find future episodes at socialmediology.com.au/sociallights . Thanks for your time and stay inspired, Kate vanderVoort

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The Indispensable Community - Episode 61 is an episode from Social Lights by Kate vanderVoort.

This episode is 42:49 long.

This episode was published on Nov 2, 2021.

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