Power Hour 20 Understanding the Power of Content

“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create an occasional blog and schedule a few Facebook posts and hope for the best. After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers. In this session we will discuss: 1) The types of content available and how to come up with new ideas 2) Differences between content for your website and social media 3) How to repurpose your content for maximum impact 4) Optimising content for SEO to help drive new visitors to your website 5) Updating content on a semi-regular basis to keep it working for you for years to come Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only) Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides

You can listen to Power Hour 20 Understanding the Power of Content online on Radio and Podcast. Open the player on this page to stream the available audio.

Power Hour 20 Understanding the Power of Content is an episode from Small Business Power Hour | Theo Ruby Marketing by Theo Ruby Marketing.

This episode is 01:02:38 long.

This episode was published on Oct 12, 2020.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Small Business Power Hour | Theo Ruby Marketing when more episodes are available from the podcast feed.