ICYMI - The Secret Marketing Tactic Killing The Internet

On today’s episode, host Kate Lindsay is joined by New York Magazine features writer Lane Brown whose latest piece breaks down the “clipping economy,” which has become the backbone of the entire internet. Cheaper than traditional advertising, people and companies employ bots and users to generate fake hype for everything from music to TV shows to SNL performances. The internet has become so saturated with this content that now almost everyone has to do it to compete. But if you take away clipping, does any real internet remain? And if everything is marketing, is anything online real? This podcast is produced by Vic Whitley-Berry, Daisy Rosario, and Kate Lindsay. Hosted on Acast. See acast.com/privacy for more information.

You can listen to ICYMI - The Secret Marketing Tactic Killing The Internet online on Radio and Podcast. Open the player on this page to stream the available audio.

ICYMI - The Secret Marketing Tactic Killing The Internet is an episode from Slate Culture.

This episode is 26:20 long.

This episode was published on May 27, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Slate Culture when more episodes are available from the podcast feed.