New Business Transformations With Joseph Pine - TWMJ #1031

Welcome to episode of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have shaped that conversation… and pushed it forward… as much as B. Joseph Pine II. As cofounder of Strategic Horizons , Joe has spent decades helping organizations understand how economic value evolves… from commodities to goods, to services, to experiences… and now, to something far more ambitious. Best known for The Experience Economy: Work Is Theatre And Every Business A Stage , Joe didn't just introduce a concept… he gave leaders a new language to describe how businesses compete for time, attention and meaning. In this conversation, Joe extends that thinking through his latest work, The Transformation Economy: Guiding Customers To Achieve Their Aspirations , where the goal is no longer just to stage memorable moments… but to help customers become something more. He argues that the highest form of economic value isn't what a company delivers… but what a customer becomes as a result. That shift reframes everything: experiences are no longer the end game… they are the raw material for change. Drawing on decades of research and real-world examples, Joe makes the case that businesses must move beyond efficiency and even beyond engagement… toward fostering human flourishing across dimensions like health, wealth, wisdom and purpose. It's a bold elevation of the role of business… one that demands a long-term mindset, ethical use of data, and a deeper understanding of individual customers as people, not segments. And while technologies like AI can accelerate customization and coaching, Joe is clear that tools alone won't get us there… mindset will. In a world obsessed with speed, optimization and short-term gains, this conversation is a powerful reminder that the real opportunity lies in helping people grow… not just transact. Enjoy the conversation… Running time: 58:44. Hello from beautiful Montreal. Listen and

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New Business Transformations With Joseph Pine - TWMJ #1031 is an episode from Six Pixels of Separation Podcast - By Mitch Joel by Mitch Joel.

This episode is 58:44 long.

This episode was published on Apr 12, 2026.

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