Seth Godin: Make Better Plans (and How to Beat AI)

Strategy. It can sound abstract, intimidating, and vaguely corporate. So who better to help demystify it than Seth Godin? Seth returns to Simplify to talk about his book This Is Strategy, and to reframe strategy not as a rigid plan or a set of tactics, but as a philosophy of becoming. In this conversation, Caitlin Schiller and Seth Godin explore what strategy really is, why tension is not only inevitable but necessary, and how pricing, trust, and generosity fit into long-term thinking about work. If strategy has ever felt overwhelming, or if you’ve been told to “be more strategic” without anyone explaining what that means, this episode is for you. ______ Resources Seth's Blog (going strong for 30 years without missing a day!) and his new book, This is Strategy Caitlin's rec: Considered Chaos , Substack of Eugene Healey Ben's rec: Good to Great by Jim Collins Let us know what you thought of this episode! Find us on instagram at @simplifypod .

You can listen to Seth Godin: Make Better Plans (and How to Beat AI) online on Radio and Podcast. Open the player on this page to stream the available audio.

Seth Godin: Make Better Plans (and How to Beat AI) is an episode from Simplify by Caitlin Schiller, Kollo Media.

This episode is 00:41:29 long.

This episode was published on Jan 26, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Simplify when more episodes are available from the podcast feed.