Advisor–Client Relationships Are Stronger When Goals Come First

In this episode of Simple But Not Easy, we’re joined by Ryan Murphy, Morningstar’s Global Head of Behavioral Insights, to explore how financial advisors can help clients set better goals, avoid costly mistakes, and build lasting trust. We discuss why goals—not asset allocation or stock selection—should be the true starting point of an investment journey, and how a simple multi-step framework can uncover what really motivates clients. Ryan also shares insights from Morningstar’s Mind the Gap study, which shows how investor behavior often drags down returns, and explains how advisors can reframe conversations from performance to progress. If you want to better understand what drives investor decisions and how advisors can make the biggest difference, this episode is for you. Hosted by Simplecast, an AdsWizz company. See for information about our collection and use of personal data for advertising.

You can listen to Advisor–Client Relationships Are Stronger When Goals Come First online on Radio and Podcast. Open the player on this page to stream the available audio.

Advisor–Client Relationships Are Stronger When Goals Come First is an episode from Simple, but Not Easy by Morningstar.

This episode is 00:37:11 long.

This episode was published on Sep 11, 2025.

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