#516 Designing Beyond the Court: Wilson W. Smith III on Serena, Agassi & Athlete Storytelling

In Part 2 of 4 of Shoe In Show's Behind the Design: A Masterclass in Sneaker Design, legendary Nike designer Wilson W. Smith III explores how athlete storytelling extends far beyond basketball. Wilson shares the origin story of Serena Williams' iconic tennis boot, revealing how fashion, personality, and performance came together to redefine tennis footwear. He also reflects on designing for Andre Agassi and what it takes to translate an athlete's identity into a product that resonates on and off the court. Powered by Jones & Vining, this episode is essential listening for designers and product leaders shaping the future of performance footwear. With special guest: Wilson W. Smith III, Footwear Design Director Hosted by: Matt Priest

You can listen to #516 Designing Beyond the Court: Wilson W. Smith III on Serena, Agassi & Athlete Storytelling online on Radio and Podcast. Open the player on this page to stream the available audio.

#516 Designing Beyond the Court: Wilson W. Smith III on Serena, Agassi & Athlete Storytelling is an episode from Shoe-In by Paula Bellenoit.

This episode is 26:20 long.

This episode was published on Feb 9, 2026.

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