Learning from Customers is "Messy," with Steve Portigal

Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. He reminds us that learning from customers is “messy” because we are complex beings. In order to go deep while interviewing customers, you should have clarity about what is uncomfortable for you versus what is uncomfortable for customers and not conflate the two. His provocation, “No One Cares,” highlights the risk of magnifying the significance of our solutions in a customer’s life and missing the opportunity to focus on things that customers care about.

You can listen to Learning from Customers is "Messy," with Steve Portigal online on Radio and Podcast. Open the player on this page to stream the available audio.

Learning from Customers is "Messy," with Steve Portigal is an episode from Shift by Moves The Needle.

This episode is 00:56:10 long.

This episode was published on May 28, 2020.

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