How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market SheerLuxe Conversations

In this episode of SheerLuxe Conversations, Charlotte sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now.

You can listen to How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market SheerLuxe Conversations online on Radio and Podcast. Open the player on this page to stream the available audio.

How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market SheerLuxe Conversations is an episode from SheerLuxe Podcast by Mia Luckie.

This episode is 00:33:18 long.

This episode was published on Apr 23, 2026.

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