Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball

We trace the fast shift from link-based search to AI-generated answers and show how that change reshapes content, measurement, and strategy. Connor Kimball of Cairrot shares data on LLM traffic surges, concrete AEO tactics, and how unified analytics reveals brand lift beyond referral clicks. • AI search replacing link lists with answers • AEO as the method, LLM visibility as the metric • Informational traffic down, transactional content up • Comparison and battle-card pages driving citations • GA4 and GSC integration for unified insights • Measuring halo effects across direct and organic • E‑E‑A‑T signals across site and profiles • Partner ecosystems and regulated-industry expertise • From LLM visibility to multimodal AI visibility • Agents and automated reporting speeding decisions Guest Contact Information: Website: connorkimball.com LinkedIn: linkedin.com/in/connor-kimball Instagram: instagram.com/connorkimball Facebook: facebook.com/connor.kimball More from EWR and Matthew: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com

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Why AI Overviews Changed Your Traffic And What To Do Next With Connor Kimball is an episode from SEO Podcast The Unknown Secrets of Internet Marketing by MatthewBertram.com.

This episode is 48:28 long.

This episode was published on Mar 20, 2026.

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