AI, IP, And The New Marketing Rules With Sharon Toerek

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules. • AI ownership and liability questions for agencies • Copyright cases on training data and outputs • State patchwork versus federal pressure on AI rules • Practical guardrails and written AI policies • Contract terms for AI use, warranties, and indemnities • Insurance stack realities and cyber coverage gaps • SEO, watermarks, and useful AI content • IP triangle: trademarks, copyrights, trade secrets • Attribution limits and proving substantial similarity • Authenticity, disclosure, and consumer trust • Refreshing contracts and policies more often Guest Contact Information: Website: legalandcreative.com LinkedIn: linkedin.com/in/sharontoerek More from EWR and Matthew: Leave us a review wherever you listen: Spotify , Apple Podcasts , or Amazon Podcast Free SEO Consultation: With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcast bestseopodcast.com bestseopodcast.buzzsprout.com

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AI, IP, And The New Marketing Rules With Sharon Toerek is an episode from SEO Podcast The Unknown Secrets of Internet Marketing by MatthewBertram.com.

This episode is 34:19 long.

This episode was published on Mar 9, 2026.

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