416: Is Blogging Still Worth It In The AI Age?

If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you. In this conversation, I sit down with Daniel Fava from Private Practice Elevation to explore what’s actually changed with blogging, SEO, and content creation, and what still works today. In this episode, we cover: Why blogging has traditionally been such a powerful strategy for therapists The biggest shifts in SEO and content creation since the rise of AI What Google’s E-E-A-T framework really means, and why it favors therapists How to make your content stand out in an AI-saturated world The role of social signals in building authority A smarter way to approach blogging Where to start if you haven’t blogged in months (or ever) Blogging isn’t dead, but generic blogging is. In an AI-driven world, storytelling is your unfair advantage. Because blogging isn’t about writing on a weekly schedule. It’s about creating content that actually connects, builds trust, and compounds over time. -- Connect with Daniel & Private Practice Elevation: Website: Free Clarity Call: -- RESOURCES Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. -- Ready to launch (or grow) your online course? Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work. You’ll get access to trainings, live accelerators, and a community that supports you every step of the way. Get on the waitlist: sellingthecouch.com/haven

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416: Is Blogging Still Worth It In The AI Age? is an episode from Selling the Couch with Melvin Varghese, Ph.D. | Weekly conversations to build and grow your counseling private practice by Melvin Varghese, PhD.

This episode is 44:28 long.

This episode was published on Apr 9, 2026.

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