S10E06: Brand Truth, Not Brand Spin

Secrets to Win Big With Arjun Sen by Arjun Sen

Mar 19, 202636:19Business

In this episode, VIP guest William Espey, the creative visionary behind Chipotle, joins us to talk about why authentic brands win, how values shape culture, and why brand truth always beats brand spin. If you want to bui...

Related Episodes

Continue listening to more episodes from Secrets to Win Big With Arjun Sen.

S10E08: Branding is 'Be Bold' with VIP Guest Jeff Pedowitz

Jun 16, 2026 - 25:11

What does branding look like in a world driven by AI, real-time search, and changing buyer behavior? In t...

S10E07: Branding Is Wholesome with VIP Guest Kevin Lee

May 14, 2026 - 33:57

In this episode, Arjun Sen and Kevin Lee explore what truly makes brands win in today’s crowded, AI-drive...

S10E05: Wow One More: One Person. One Moment. One Reputation.

Feb 12, 2026 - 22:37

You are spending obscene amount of money in marketing to acquire one customer at a time. Are you reaching...

S10E04: Yourness: Your Brand Matters

Jan 8, 2026 - 21:18

Yourness is the core of your personal brand and the earned credibility that shapes how others perceive yo...

S10E03: Branding the Unquit Way

Dec 19, 2025 - 6:21

Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional experti...

S10E02: The Why and Who of Branding

Nov 20, 2025 - 10:54

What does it take for a brand to rise from being “one of many” to becoming “one of one?” Arjun Sen unpack...

S10E01: Branding Reflections

Oct 23, 2025 - 12:22

After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it...

S09E09: Find My Own Path with VIP Guest Vivek Bahl

Mar 27, 2025 - 26:17

Vivek Bahl is a social media genius who has been running his own social media marketing agency since 2011...