
Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results
Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all? In this episode, Selina Meere, COO of...
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Welcome to “Second in Command”, hosted by Cameron Herold, where top-level COOs share the insights, tactics, & strategies that made them the Chief Behind the Chief.

Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all? In this episode, Selina Meere, COO of...

Ever worried you’re missing your shot at breakthrough growth because your leadership team is stuck in old patterns? This episode is a raw lo...

What if the biggest thing holding your company back… is how you’re thinking about what’s possible? In this episode, David J. Lee, Global CFO...

What if the key to scaling your business wasn’t more people, but ruthless focus combined with relentless speed? Cameron Herold teams up with...

Ever wonder why some COOs quietly double revenue while others burn out cleaning up someone else’s mess? Cameron Herold unpacks the “second i...

Ever feel like you’re drowning in urgent tasks and legacy processes, wondering how real COOs actually turn chaos into clarity? Meet Arnold l...

What would happen if you finally ditched micromanagement and actually let your teams run wild, faster, riskier, and more creative than you’d...

Ever felt like your company is running in circles while you quietly burn out, stuck between drive and exhaustion? This episode is a blunt, e...

Ever secretly wondered if success, early retirement, a big exit, and the CEO chair are as good as it looks? What if the “dream” of ownership...

What if the single greatest unlock for scaling your company has nothing to do with strategy, and everything to do with how much you care? In...

Ever feel overwhelmed by growth or haunted by the worry that your team’s success might derail the mission? This is your inside pass. Sivana...

Ever question if you’re truly moving the needle in a high-stakes, fast-growth role or just treading water in chaos? In this unfiltered repla...

When was the last time you felt your vision misunderstood, your partnership undervalued, or your operational roadmap tangled? If you’re a CO...

Ever felt like you’re carrying the weight of growth, but struggling to shift your company from band-aids to real, sustainable breakthroughs?...

What if the biggest threat to your company’s growth is how you show up every day—burned out, distracted, or just going through the motions?...

Are you trapped in operational chaos, fighting burnout, and searching for a formula that actually scales? You’re not alone. This electrifyin...

What if your next breakthrough isn’t more hustle, but ruthless focus on what actually matters? Scott Levy , Fractional COO of ResultMaps , j...

Are you overwhelmed by nonstop chaos, endless stakeholder demands, or the fear you’ll break while scaling up? This episode delivers urgent a...

What if you could transform a team of rookies into high-performing, loyal leaders and stay sane in the process? This episode delivers an unf...

What if the difference between scaling up and burning out comes down to just one overlooked decision you make today? In this exclusive Secon...

Ever wonder why some COOs scale businesses to legendary heights while others get swallowed by chaos and politics? If you’re craving clarity,...

Feeling the pressure to scale but terrified of losing your best people, or watching team morale dissolve as your business grows? This episod...

Ever wondered how legendary operations leaders onboard 800 seasonal hires for world-class performance in just 30 minutes? What if your bigge...

Struggling to scale your law firm or lead expert teams without burning out or losing your edge? You’re not alone. In this episode, Cameron H...

Are you tired of chaotic operations, burned-out teams, and the relentless pressure to execute big visions without breaking yourself in the p...

Ever wonder why some companies feel magnetic while others are just…a job? If you believe company culture is fluff, this conversation will pu...

Are you tired of feeling trapped in the chaos of scaling, with too many projects and not enough clarity on what actually drives growth? In t...

What if the real key to scaling your business isn’t a revolutionary product, but your ability to build a culture where “weirdness” is an ass...

What if the most valuable currency in your career isn’t money, but authentic relationships nobody can take away? In this urgent episode, gue...

Are you secretly worried your growth will wreck the “family” vibe in your business or that tighter systems will make top talent leave? In th...

What if building world-class company culture could slash turnover, ignite team loyalty, and make you love coming to work, even after 14 year...

Are you secretly wondering if your team has what it really takes to scale across borders, cultures, and chaos? In this episode, Sivana sits...

Ever feel overwhelmed by the impossible task of scaling a team without losing your soul or your culture? You’re not alone… or powerless. In...

Are you facing the pressure to reinvent your business before it’s too late? Imagine your cash flow vanishing, your team at risk, and your ma...

Are you drowning in busywork, feeling alone at the top, and itching to create a business that lets you actually live? In this episode, host...

What if the only way to build a company and a life with true resilience was to let everything break? Are you burned out, questioning leaders...

Ever feel like you’re stuck fixing fires instead of building teams that actually thrive? Imagine stepping into a legacy brand, mobilizing hu...

Ever wondered why so many remote teams fall apart while others scale to $100M and beyond… without burning out? This episode is a raw, practi...

Are you caught in the chaos of growth, struggling to build a team that actually wins together—not just on paper? In this unflinching episode...

Ever felt overwhelmed by relentless growth, leadership friction, or the challenge of building teams that actually scale? What if you could g...

Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energi...

Ever wonder why most companies struggle to scale real culture as fast as they grow? What if the right blend of purpose, freedom, and radical...

Ever felt overwhelmed by breakneck growth, scattered systems, and a CEO who just wants “more”—now? If you’re a second-in-command, this episo...

In this episode of the Second in Command Podcast, co-host Sivana Brewer sits down with Richard Scheele, CFA, CFP, Managing Partner at Next L...

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Aldo Siciliano, COO and President of Watters Inter...

In this episode, Cameron sits down with Steven Huang, the Director of Finance, People, IT, and Community at MAPS, the Multidisciplinary Asso...

We’re bringing this episode back because listeners couldn’t get enough the first time around. Cameron sits down with Tom Keiser, COO of Zend...

In this episode, Cameron sits down with Brett Bruggeman, Executive Vice President and COO of Land O’Lakes, a 104-year-old, $16B cooperative...

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Matthew Rathje, Chief Operating Officer of TrueNor...

In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Dr. Melonie Boone, Chief Operating Officer of Edes...